Friday, August 1, 2014  
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Joe Lee III
 
   Golly gee, they are spying on me!
    I guess it should come as no surprise, but the tablet books are checking on their readers.
    They are not just checking on what you buy, so they can make recommendations. They know how long it took you to read the book. If you quit the book, they know the page on which you became disinterested.
    They know what passages you highlighted.
    How does that make you feel?
    I strongly suggest that the next book you read on your E-Book machine is 1984, by George Orwell. The entire book is about government and computer control of your life.

Good demographic
    Had a nice thing happen the other day.
    As I was at the cash register of a local restaurant, the young lady became aware of my    association with the newspaper.
    “I really enjoy the paper and look forward to its arrival in the mail,” she told me -- completely unsolicited.
    Of course, it is always pleasant to get a compliment, but this one was doubly so. Not only did it come from a pretty young girl -- she fit the exact demographic that the electronic folks have been trying to tell us does not read newspapers!

Other end
    On the other end of the spectrum, an ugly old geezer that I have coffee with jumped on me the other day.
    “I want my money back, there wasn’t 75 cents worth of news in that rag you put out,” he complained. (He had just finished complaining about the coffee and the food.) He obviously expected me to argue.
    Of course there isn’t, I told him. If I put 75 cents worth of news in it, I’d go broke.
    He obviously needed a lesson in newspaper economics 101!
    Most people subscribe and have the paper mailed to their homes. There is a discount for that -- it costs only 50 cents per issue to have it delivered. (How many products can you name that give a discount for home delivery? If you can figure out that logic, please let me know what it is. Paying the shipping cost is one thing -- buy paying the shipping and cutting the price -- that’s quite another.)
 
Changing weather is easier
    Printing, postage, labeling, sorting, bundling and the newsprint take up at least half of the 50 cent revenue; leaving 25 cents.
    We try to make a dime profit, so that leaves only 15 cents for news, I told him.
    If I in put more than 15 cents worth of news, I am losing money!
    He was sipping a Diet Coke.
    Call Coca-Cola and ask them if they will deliver a fresh drink to your mailbox every week for just 50 cents, I told him.
    He starting griping about the cost of gas, the supreme court, and the weather.
    Of those three, changing the weather is his best bet.

Publisher@GrenadaStar.com


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